Buyagift by Moonpig

Crafting the company's first multi-design system to guide the e-commerce and booking platform migration.
/ Overview
N. 01
A seamless journey from discovery to checkout that builds user trust and reinforces brand equity.
Company
Buyagift
Date
2022- 2026
Category
Design System - E-commerce - Booking Systems
Final Result
N. 02
Three Months to a Robust Design System
Spearheaded a collaborative effort to launch a robust multi-brand design system in just three months. This established a scalable UI/UX foundation that enabled five product teams to accelerate platform development while achieving a 100% adoption rate. Post-launch results included a 14% increase in accessibility scores and a 3% conversion rate lift in A/B testing against the legacy platform.
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/ More Project
N. 03
eezy.ai
2021
Heathrow Airport
/ 2020
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